The book brought out by Aster CMI Hospital throws light on child safety at home, on the road, school, bathrooms and playgrounds, but also informs readers about the preventive measures to avoid such accidents.
Playful, an ultimate guide to child safety, throws light on the unintentional child injuries and outlines strategies to keep children out of danger. It’s also a movement to make the world safer for children as accidents are one of the biggest killers of children in India.
Every day around the world, the lives of more than 2000 families are torn apart by the loss of a child to an unintentional injury or so-called “accident”.
However, these injuries could have been prevented and treated early by trained personnel and also be avoided if people are informed about necessary precautions.
To create awareness about the seriousness of this issue, Aster CMI Hospital launched Playful: An ultimate guide to child safety, authored by Dr Chetan Ginigeri, Consultant Paediatric Intensivist at Aster.
This initiative has been supported by Himalaya BabyCare and all proceeds coming from its sale will go to the Aster Sick Kids Foundation, which meets expenses of life saving treatment for needy children under 18 years hailing from underprivileged families.
The book not only throws light on child safety at home, on the road, school, bathrooms and playgrounds but also informs readers about the preventive measures to avoid such accidents.
Over the last two decades, there has been a spurt in unintentional accidents among kids and has currently turned into the world’s largest fatality among children.
The magnitude of the problem is such that world over, one normal child dies every single minute due to unintentional injury. Globally, more children over 9-years-of-age die from injuries than from any other cause. In India alone, injury, poisoning and certain other consequences accounted for a staggering 12.5 % of total deaths between ages 5-14.
Dr Ginigeri, says: “Ensuring safe homes and neighbourhoods should be of paramount importance for all parents. We must remember that child safety is not our choice, it is our responsibility. Children’s curiosity and drive to explore their world are not matched by the capacity to understand danger. Hence, it is the responsibility of parents to teach them about un-intentional accidents. We would like to propagate the message that even small changes in our everyday lives can make big differences to children’s safety and take this campaign on a larger scale.”
Dr Nitish Shetty, CEO, Aster CMI Hospital adds: “This is yet another initiative from Aster Volunteers programme which is the global corporate social responsibility initiative of Aster DM Healthcare. All the proceeds coming from the sale of the book will be contributed to Aster Sick Kids Foundation to reduce the financial burden on families of kids who are unable to bear the financial burden of any treatment for them. This activity reinforces Aster’s commitment to supporting the communities it serves and recognizes volunteerism as a key pillar of giving.”
“We receive a lot of queries on child safety from new parents. We connect them with experts to get their queries answered. But, this book will be a handbook for new parents – informing them about child safety at home, school, on the road, and playground,” says Chakravarthi N.V., Business Head, Himalaya BabyCare and Himalaya Mom.
This book has been published by Times Group Books and available online at https://www.asterbangalore.com/playful/
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